A/B testing
Articles on: Quicky
A/B testing
A/B Testing Option
In this article:**
- What is A/B testing
- How to launch the A/B test
- Available options
✔️ What is A/B testing
This option allows you to track and compare the performance of selected banners. You will get info about banners’ impressions, interactions, and closures.
Benefits of the feature:**
- Data-Driven Decision Making**. Track and measure interactions to understand what draws customer attention, allowing you to consistently create banners that captivate your audience.
- Enhanced Customer Experience**. By identifying which banners users interact with the most, you can prioritize content that aligns with customer preferences, creating a more personalized and enjoyable shopping experience.
- Improved Marketing Efficiency**. By focusing your efforts on the most effective banners, you save time and resources while achieving better outcomes in your promotional campaigns.
✔️ How to launch the A/B test
- Open the Quicky app -> in the left-side menu click on A/B testing.
- Click Create A/B test**.
- Enter the name of your test in the Title field -> in the Banner list section select banners that you want to add to the test.
- Select the time period when you want to make an analysis.
- Click Save** at the top of the page.
The app provides aggregate data and data in the form of graphs for a selected period of time.
By comparing banner performance, you can identify which designs, messages, or placements resonate best with your audience.
✔️ Available options
You can create as many tests as you need. By clicking on checkboxes you can start, stop, or delete created tests.
The Quicky app allows you to filter existing tests. There are several types of filters: Scheduled, In progress, Finished. If you need to check finished tests, click on the appropriate option and you will see existing tests.
Updated on: 07/02/2025